Operational+34% avg ROAS visibility

LoyalFans to Snapchat Conversions API

Server-side conversion tracking for every LoyalFans subscription, Video Store clip, Audio Store track, Go Live tip and One on One call.

Architecture

Browser click (scclid)
   -> loyalfansapi.com tracking link (stores scclid, IP, UA)
   -> LoyalFans checkout (subscription, store, tip, call)
   -> LoyalFans API webhook engine (net = gross * 0.80, event_id)
   -> Snapchat Conversions API

Parameter capture matrix

Parameter	Source	Required
scclid	Landing URL query	Yes
_scid	Snap Pixel cookie	Recommended
client_ip_address	Tracking link request	Yes
client_user_agent	Tracking link request	Yes

Event mapping

LoyalFans event	Snapchat event
New subscription	SUBSCRIBE
Store purchase, tip or call	PURCHASE

Net value calculation

Conversion Value = Gross Amount * 0.80

Reflects the LoyalFans 80/20 creator payout so ROAS matches what the creator actually earns. A $50 purchase reports $40.

Deduplication strategy

event_id = hash(order_id + event_name)

Deterministic IDs (UUIDv5) mean retries and browser + server double-fires are counted once.

Code examples

curl -X POST https://api.loyalfansapi.com/v1/ads/snapchat/events \
  -H "Authorization: Bearer sk_live_..." \
  -d '{"event_type":"PURCHASE","order_id":"ord_9912","gross":50.00,"scclid":"8f1c..."}'

Testing checklist

Use Snapchat Events Manager Test Events with your Pixel ID, then trigger a sandbox purchase from the LoyalFans API dashboard.

Troubleshooting

Issue	Fix
401 from Snapchat	Regenerate the Conversions API token in Snapchat Business Manager and update it in LoyalFans API.
Events not attributed	Confirm the tracking link stores scclid before redirecting to LoyalFans.

Ship your first LoyalFans integration today.

Free trial, sandbox keys in minutes, no credit card. Questions? hello@loyalfansapi.com

Start for free